许可
The University 许可 办公室 protects and promotes the marks, 的名字, and 标志 of Old Dominion University. Through a partnership with the Collegiate 许可 Company (CLC), the 许可 办公室 monitors use of the University's indicia and manages more than 180 licensees producing products bearing the institution's 标志.
Revenues generated through the University's 许可 program are used to support scholarships for our 学生.
我们的使命
- Ensure proper control and use of 商标 associated with Old Dominion University.
- Ensure that the University generates revenue for its 学生 and programs through a reasonable license royalty for the use of its 商标.
- Promote the University in a consistent and uniform manner to protect its reputation, name and image by permitting only appropriate uses by officially licensed vendors and assuring that only quality products bear the University's 商标, to protect the consumer from inferior products bearing University 商标.
Old Dominion University's registered 商标, as well as other 的名字, 海豹, 标志, school colors and other indicia ("University 商标 ") that are representative of the University may be used solely with permission of Old Dominion University. Items offered for sale to the public bearing the University 商标 must be licensed. Items manufactured for internal use, by 学生 or staff or affiliates, must be first approved internally (as set out in more detail herein) and must be manufactured by a licensed vendor.
How Do You Know If It Is Licensed?
寻找标签! 所有 CLC licensed vendors are required to identify their product with the Officially Licensed Collegiate Products label. 用这个标签, 校友, 学生, fans and supporters know they are buying a product of quality and authenticity that has been manufactured in accordance with University set standards. Products that do not bear the label, but use the marks of Old Dominion University, may represent infringement of the trademark laws.
这个过程
After the required paperwork is submitted to CLC (including any needed insurance information, 营销计划, 等.), the potential licensee and company information is sent to the University for review and approval. CLC will also forward any samples of product for the University to review production quality, and all relevant information to assist the University in the decision-making process.
The University will then review the company information, the product and its quality, and decide on whether to approve the company as a licensee. The approval process may include all or some individuals from the licensing agent, University 办公室 of Communications, and other parties as appropriate.
Approval (or disapproval) of the licensee by the University will be sent to CLC, who will notify the potential licensee of the decision. Once approval has been granted, the licensee may proceed with submitting products/artwork for approval.
